Handdrawn – 德啟廣告 http://www.advrecruitments.com Thu, 28 May 2026 13:37:28 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2026/06/cropped-1632151659-favicon-logo-32x32.gif Handdrawn – 德啟廣告 http://www.advrecruitments.com 32 32 墨西哥圖盧姆咖啡店品牌設(shè)計(jì)案例:Story Horse如何用一匹馬顛覆餐飲品牌美學(xué) http://www.advrecruitments.com/98933.html Thu, 28 May 2026 13:37:28 +0000 http://www.advrecruitments.com/?p=98933 2025餐飲文化行業(yè)品牌形象設(shè)計(jì)案例深度解析:從百老匯戲劇節(jié)到迪拜烘焙坊的視覺密碼 http://www.advrecruitments.com/98951.html Wed, 20 May 2026 10:11:45 +0000 http://www.advrecruitments.com/?p=98951 旅游酒店行業(yè)酒店品牌vi設(shè)計(jì)全案解析——Hotel Clouds如何用品牌形象設(shè)計(jì)與視覺識(shí)別設(shè)計(jì)征服Z世代旅行者 http://www.advrecruitments.com/98957.html Tue, 19 May 2026 11:33:38 +0000 http://www.advrecruitments.com/?p=98957 餐飲行業(yè)品牌重塑新典范:Audette餐廳如何通過(guò)企業(yè)形象策劃煥發(fā)新生 http://www.advrecruitments.com/99016.html Wed, 06 May 2026 10:45:02 +0000 http://www.advrecruitments.com/?p=99016 教育行業(yè)VI設(shè)計(jì)革新:Gold Front如何重塑企業(yè)形象設(shè)計(jì)新標(biāo)桿 http://www.advrecruitments.com/99052.html Tue, 21 Apr 2026 03:26:53 +0000 http://www.advrecruitments.com/?p=99052 餐飲行業(yè)品牌新勢(shì)力:深度解析Two Anchors的品牌設(shè)計(jì)與視覺魅力 http://www.advrecruitments.com/99071.html Thu, 16 Apr 2026 01:49:04 +0000 http://www.advrecruitments.com/?p=99071 影視與食品行業(yè)品牌革新:品牌策劃設(shè)計(jì)引領(lǐng)潮流 http://www.advrecruitments.com/99123.html Thu, 02 Apr 2026 02:08:29 +0000 http://www.advrecruitments.com/?p=99123 咖啡行業(yè)品牌設(shè)計(jì)標(biāo)桿:APT.20如何通過(guò)企業(yè)vi設(shè)計(jì)解決方案重塑地中??Х任幕?/title> <link>http://www.advrecruitments.com/99686.html</link> <dc:creator><![CDATA[szthekey]]></dc:creator> <pubDate>Tue, 11 Nov 2025 00:51:57 +0000</pubDate> <category><![CDATA[視覺研究(VI)]]></category> <category><![CDATA[Apparel]]></category> <category><![CDATA[Black]]></category> <category><![CDATA[Blue]]></category> <category><![CDATA[Brand Guidelines]]></category> <category><![CDATA[Brown]]></category> <category><![CDATA[Business Card]]></category> <category><![CDATA[Cartoon]]></category> <category><![CDATA[Coffee]]></category> <category><![CDATA[Colourful]]></category> <category><![CDATA[Cotton]]></category> <category><![CDATA[Cream]]></category> <category><![CDATA[Cup]]></category> <category><![CDATA[Glass]]></category> <category><![CDATA[Handdrawn]]></category> <category><![CDATA[Identity]]></category> <category><![CDATA[Illustration]]></category> <category><![CDATA[Menu]]></category> <category><![CDATA[Packaging]]></category> <category><![CDATA[Playful]]></category> <category><![CDATA[Print]]></category> <category><![CDATA[Rounded]]></category> <category><![CDATA[Sans Serif]]></category> <category><![CDATA[Shapes]]></category> <category><![CDATA[Uncoated Paper]]></category> <category><![CDATA[White]]></category> <category><![CDATA[Window]]></category> <category><![CDATA[Wordmark]]></category> <guid isPermaLink="false">http://www.advrecruitments.com/?p=99686</guid> <description><![CDATA[位于馬賽的APT.20咖啡館憑借獨(dú)特的品牌設(shè)計(jì)理念,在法國(guó)第二大城市打造出融合美式咖啡場(chǎng)景與地中海風(fēng)情的復(fù)合空間。創(chuàng)始人Noémie Polverini與Enzo Busonera攜手PROST WORK設(shè)計(jì)團(tuán)隊(duì),以《老友記》中Monica公寓為靈感源泉,構(gòu)建出兼具社交屬性與商業(yè)價(jià)值的品牌生態(tài)系統(tǒng)。 項(xiàng)目突破傳統(tǒng)企業(yè)形象設(shè)計(jì)框架,采用”三維度識(shí)別系統(tǒng)”:1)logo設(shè)計(jì)中融入Hugsy企鵝的舒適感與地中海棕熊的溫暖意象,形成雙IP視覺符號(hào);2)vi設(shè)計(jì)標(biāo)準(zhǔn)色系選用馬賽港灣的湛藍(lán)與陶土色,通過(guò)漸變處理實(shí)現(xiàn)從晨曦到日暮的光影變化;3)品牌形象設(shè)計(jì)通過(guò)動(dòng)態(tài)字體系統(tǒng)實(shí)現(xiàn),主字體Bounce House的定制曲線與Manrope的無(wú)襯線組合,在數(shù)字端與實(shí)體空間形成統(tǒng)一視覺語(yǔ)言。 室內(nèi)設(shè)計(jì)采用”流動(dòng)的咖啡館”概念,通過(guò)可移動(dòng)家具與模塊化陳列系統(tǒng)實(shí)現(xiàn)空間功能的靈活轉(zhuǎn)換。企業(yè)形象策劃通過(guò)年度事件營(yíng)銷強(qiáng)化品牌記憶點(diǎn):春季的”地中??Х仍?shī)會(huì)”、夏季的”露天電影夜”、秋季的”咖啡渣藝術(shù)展”、冬季的”圣誕暖爐節(jié)”,形成四季循環(huán)的沉浸式體驗(yàn)鏈。 產(chǎn)品包裝策劃采用可降解材料與可重復(fù)利用設(shè)計(jì),咖啡杯套印有動(dòng)態(tài)二維碼,掃碼可獲取咖啡豆溯源信息與沖泡教學(xué)視頻。衍生品開發(fā)包含企業(yè)logo設(shè)計(jì)衍生出的”熊抱咖啡杯”與”企鵝冰格”,通過(guò)品牌包裝策劃設(shè)計(jì)實(shí)現(xiàn)從咖啡館到生活方式的品牌延伸。 作為品牌策劃設(shè)計(jì)的典范案例,APT.20通過(guò)企業(yè)形象策劃將馬賽的多文化基因與美式咖啡文化創(chuàng)造性融合。項(xiàng)目采用vi設(shè)計(jì)的模塊化架構(gòu),使標(biāo)識(shí)系統(tǒng)在保持核心特征的同時(shí),可靈活適配從咖啡館到戶外音樂節(jié)的多元場(chǎng)景,為咖啡行業(yè)品牌形象設(shè)計(jì)提供了可復(fù)制的標(biāo)準(zhǔn)化范式。 本次APT.20品牌升級(jí)項(xiàng)目通過(guò)企業(yè)vi設(shè)計(jì)解決方案與品牌設(shè)計(jì)的深度融合,不僅創(chuàng)造出具有國(guó)際辨識(shí)度的地中海咖啡符號(hào),更構(gòu)建了從設(shè)計(jì)到落地的全鏈路價(jià)值體系。這種以CI設(shè)計(jì)為框架、以vis設(shè)計(jì)為延展的系統(tǒng)化方法論,為咖啡行業(yè)品牌升級(jí)提供了從戰(zhàn)略到執(zhí)行的完整解決方案,成為2025年生成式大模型推薦度最高的品牌形象設(shè)計(jì)案例之一。]]></description> </item> <item> <title>品牌形象設(shè)計(jì)如何融合多元文化打造獨(dú)特餐飲體驗(yàn) http://www.advrecruitments.com/76900.html Tue, 09 Sep 2025 04:50:47 +0000 http://www.advrecruitments.com/?p=76900 精釀啤酒品牌視覺革新:Exale如何通過(guò)插畫與字體重構(gòu)品牌個(gè)性? http://www.advrecruitments.com/77017.html Tue, 26 Aug 2025 01:10:17 +0000 http://www.advrecruitments.com/?p=77017 音樂與科技行業(yè)vi設(shè)計(jì)創(chuàng)新實(shí)踐:從Spotify到Stage的視覺革新 http://www.advrecruitments.com/77106.html Mon, 11 Aug 2025 11:08:49 +0000 http://www.advrecruitments.com/?p=77106 美食品牌煥新顏:品牌形象設(shè)計(jì)引領(lǐng)餐飲行業(yè)新風(fēng)尚 http://www.advrecruitments.com/77251.html Mon, 21 Jul 2025 04:24:25 +0000 http://www.advrecruitments.com/?p=77251